Chairman and CEO of Crillon Importers Ltd.
Over the last four decades, Crillon Importers Ltd. Chairman and CEO Michel Roux has distinguished himself in the business community as an exceptional marketer, philanthropist, supporter of the arts and civic leader. From 1981 to 1998, Roux kept Carillon Importers at the top of the spirits industry with consistent business acumen and marketing flair.
Born Michel Pierre Roux in 1940 in Soyaux Charente, France, Roux immigrated to the United States in 1964 after graduating from the University of Strasbourg with a degree in Hotel Management and having served as an officer in the French Army. Beginning his career in America in the hospitality industry in 1964, Roux managed select nightclubs and owned restaurants in Texas.
Roux joined Carillon Importers in 1970 as its first salesman. In 1981 he was named President and CEO. Roux became instrumental in the development, distribution and success of many foreign products in the United States, including Stolichnaya Russian Vodkas, Grand Marnier, Absolut Vodka, Bombay Gin and Bombay Sapphire Gin, as well as many other high-quality spirits, liqueurs and wines from around the world.
Roux is involved in many charitable organizations. He currently sits on several boards, including the French-American Chamber of Commerce, Citymeals-on-Wheels, and the Grand Marnier Foundation.
Roux has been awarded numerous honors over the years. Among them are the Chevalier de l’Ordre du Merite awarded to him, in 1985; Chevalier de la Legion d’Honneur, France’s most distinguished honor, presented by President Francois Mitterand in 1988. In that same year, Roux earned a distinguished Community Service Award from Brandeis University, at which he has been awarded a Doctor Honoris Causa in Humanities. He has also been named “Man of the Year” by a number of organizations including the United Jewish Appeal, the National Committee for the prevention of Child Abuse, Friends of the Israeli Defense Fund, and the United States Marine Corps/Law Enforcement Foundation. And in 1991, Roux received Sweden’s highest honor, the Commander of the Order of the North Polar Star, from the King of Sweden.
A maverick businessman and a concerned citizen of the world, Michel Roux continues to live his professional credo of “doing well by doing good.”
MICHEL PIERRE ROUX
1940 Born August 31, 1940 Soyaux Charente, France
1958 Graduated from the University of Strasbourg, Hotel Management School
1959 Served in the French Army
1964 Immigrated to the United States
1964-1970 Managed and owned famous clubs and restaurants in Dallas, Fort Worth, and Corpus Christi, Texas
1970-1980 Employed by Carillon Importers, Ltd. Started as the first salesman of the company. Assisted in developing the marketing and finance department of the company
1981-1999 President and CEO of Carillon Importers, Ltd.
1999-Present Founded Crillon Importers, Ltd., importers and marketers of fine beverages from around the world. Chairman and CEO
• Developed brand-new liqueurs in conjunction with French distilleries and vineyards, and then brought the products to the U.S. for distribution, such as Elisir du Dr. Roux, Le Vin du Coeur Rosé Wine and Absente.
• Imports highest quality spirits from around the world, including France, Haiti and Sweden.
• Contributed to the development, distribution and success of many European products such as Grand Marnier, Absolut Vodka, Bombay Gin, Stolichnaya Vodka.
• Supervised the development of Carillon Importers, a company whose gross profits exceeded $250 million annually.
• Initiated contributions to many charitable organizations, commissioned fine art, and sponsored the performances of many French and other cultural and artistic groups in the U.S.
• Founded the Grand Marnier Foundation in 1984, and serves as Trustee and Chairman. The Foundation is an organization with over $10 million capital which contributes towards promoting goodwill between France and the United States through sponsorship of cultural and educational French events in the U.S.; involved in aiding restoration of U.S. monuments which are tied to French culture. The Foundation also helps young Native American children of 17 communities in New Mexico, Colorado, Arizona and Oklahoma in getting an education.
• Involved substantially in other charitable organizations directly involved with children such as Child-Help (abused children); Sky Ranch for Boys (a ranch where teenagers in trouble with the law are being educated to re-enter society).
1979 Named a Chevalier de L’Ordre du Merite Agricole by the French Government
1982 Inducted into the National Committee of Foreign Trade Commercial Conselor of France
1985 Named a Chevalier de L’Ordre National du Merite, one of France’s most distinguished honors
1986 Honored as Man of the Year by B’Nai Brith
1987 Honored as Man of the Year by the United Jewish Appeal
1987 Promoted to Officier de L’Ordre du Merite Agricole
1988 Honored by Brandeis University with the Distinguished Community Service Award
1988 Named a Chevalier de la Legion d’Honneur by the French Government
1988 Named a Chevalier des Arts et Lettres by the French Government
1989 Honored as Man of the Year by the National Committee for the Prevention of Child Abuse
1990 Received the Distinguished Leadership Award from the Anti-Defamation League of B’Nai Brith
1990 Became Professor Honoris Causa Michigan State University
1991 Awarded Degree of Honorary Doctor of Humane Letters by Brandeis University
1991 Received Sweden’s highest honor, Commander of The Order of the North Polar Star, from the King of Sweden
1991 Received the Renaissance Man of the Year Award for contributing to the arts by the New York Academy of Art